One major marketing value White Castle showed in the creative presentation was humor. The ads are meant to be light-hearted, witty, and child friendly.
Being a fast food restaurant, White Castle has the ability to use humor as a marketing value. However, other companies that sell more serious products like medicine are less likely to employ similar methods.
Humor is a cultural value that can be studied by digital humanities experts. What’s seen as humorous changes over time and depends on age, region, heritage, etc.
Understanding what a company’s target audience deems funny is crucial to developing the right campaigns.
