According to Wikipedia, “marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.”
While the American Marketing Association defines it as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing studies consumer behavior and how slight variations in messaging can attract entirely different audiences. Marketers must frequently adapt their work to the changing culture as trends evolve over time.
Digital humanities is a field that uses various digital tools to analyze and better understand human culture. Digital humanities helps preserve culture by making research more accessible to everyday life.
