An example of a digital tool that is used heavily in modern day marketing is Instagram. Instagram is a photo and video sharing application where users are encouraged to like, share, and comment. Companies will use Instagram to keep their products top of mind, build a personal connection with their customers, and increase reach.
In an attention based economy clicks are everything, and it’s becoming more lucrative for brands to take advantage of the social sphere, not just individuals. White Castle has their own Instagram account with over 115,000 followers, usually posting 2-3 times per week.
Below is an example of how White Castle uses Instagram to promote their signature Valentine’s Day campaign.
Digital humanities scholars aim to see how content and artifacts adapt to different mediums and how a story is told through that. There is value for DH scholars in studying Instagram as a tool because it’s digital in nature and acts as a cultural barometer.
