The marketing goal of White Castle was to increase sales. One way they attempted that was with an appeal to an international audience through a large number of specialized ads.
White Castle put together separate ads for American and Hispanic radio, so the marketers could speak more directly to the target customer.
Despite both of the advertisements’ copy being in English, the names and content is swapped to better match each audience.
This goal relates to digital humanities because a main focus of DH is to analyze cultural behaviors across different communities, which is what marketers needed to do to build these ads properly.
