The major value Kodak aimed to promote is accessibility through leveling the playing field for all aspiring photographers/individuals who wanted to access the previously niche field of taking photos. This turned photography into a form of preservation of ordinary life as well as major events, and let images redefine how families remember themselves.
DH also highly values accessibility and archiving, ensuring tools and cultural materials are available for everyone.
Through the J. Walter Thompson project, the accessibility is made concrete: anyone can view Kodak’s Naming Committee Review and their Christmas Spot Guidelines. These materials are not only accessible but also preserved at Duke University in their archives for future study.
When considering McCullough’s publication, she emphasizes accessibility by discussing how Kodak used advertisements in newspapers and magazines to reach broad audiences. By focusing on accessibility, Kodak’s work mirrors a core DH value: making cultural artifacts available for all to explore and learn from.