Overall, it’s clear to see that Marketing and Digital Humanities must go hand in hand to produce the best branding possible. Throughout this project, the analysis of the J. Walter Thompson Kodak project and McCullough’s article display very similar goals, values, tools, and methods that align with Digital Humanities. Some of these include archives, preservation, and accessibility. DH tools made it possible for Kodak’s entire process to be tracked and shown in ways that reveal deeper insights about society at the time, advertisements, branding, marketing, and how all of this was communicated to the public.