The article and project’s main goal was to brand the Kodak camera in a way that allowed it to succeed in the market.
To the right, you can see the photos of the brainstorming process J. Walter Thompson’s and Kodak’s team engaged in to come up with descriptions of what they wanted viewers to feel through their ads, and the timetable for this process is below.
This blends into DH because it documents and preserves a historical example of marketing and cultural expression, showing how ideas, emotions, and creativity were shaped in a specific cultural moment. The team’s brainstorming notes, with their varying descriptions and perspectives, serve as a record that allows us to analyze how human creativity and collaborative decision-making contributed to a cultural artifact.
In addition, the beginnings of developing Kodak’s Christmas Ad involved experimentation with different layouts, ideas, and feelings they aimed to evoke in the audience, as pictured on the project page, and a separate layout idea is pictured below. These materials not only show the creative process behind a cultural project but also make it possible to share these historical insights with future audiences, a key goal of DH.
