Delen, D., & Ram, S. (2018). Research challenges and opportunities in business analytics. Journal of Business Analytics, 1(1), 2–12. https://doi.org/10.1080/2573234X.2018.1507324
“There are plenty of definitions proposed for business analytics – some of them focus on the scope/coverage/problem, some on the nature of the data, and some concentrate on the enabling methods and methodologies. The common denominator of all of these definitions is that business analytics is the encapsulation of all mechanisms that help convert data into actionable insight for better and faster decision-making. Although the name is new, its purpose has been around for several decades, characterised under different labels. Largely driven by the need in the business world, business analytics has become one of the most active research areas in academics and in industry/practice.“
