One value in influencer marketing is authenticity. Influencers are often valued for their honest, relatable, and personal connections to their followers. Authenticity allows influencers to create a trusted relationship with their audience, which in turn drives engagement. Influencer marketing and digital humanities seem very different at face value, but they both emphasize authenticity as a value. similar to marketing, Digital humanities aim to maintain the authenticity of historical and cultural data in the digital realm.
Another value in influencer marketing is community engagement. influencers build and nurture communities around shared interests, creating a sense of belonging among their followers. in digital humanities, a similar value is collaboration. DH projects often bring together scholars from different fields, as well as engaging the public and communities in the process. influencer marketing and digital humanities both thrive on building communities where followers interact and contribute to the narrative.
