In influencer marketing, one of the main goals is to increase brand awareness. influencers use their large audience to promote products or ideas, which broadens the audience to ensure that the message reaches as many people as possible. Building audience engagement and loyalty is another goal of influencer marketing. Influencers often cultivate personal connections with their audience through constant relatable content and interaction, which leads to higher engagement.
These goals also correlate to digital humanities. both fields aim to expand visibility and reach to as many people possible. In digital humanities, one of the goals is to expand access to cultural and historical knowledge by digitizing materials and making them available to the global public. This is much like influencers using their audience to promote products.