Influencer Marketing Effectiveness
The American Marketing Association did a research artical on the effectiveness of influencer’s in marketing. To do this they used charts like the one below to help them.
The researchers first focused on influencer activity,
originality, and follower size. Then they looked at what social media platforms had the most engagement. After that they looked at the effectiveness of the influencer. Here they found that selecting influencers whocreate original posts enhances engagement. The last step of the research was to measure which sales result from particular influencer marketing posts.