In the project, Market Research & American Business 1935-1965, the digital humanities goal of publishing, sharing cultural data is apparent in the project. The project allows subcribers to look through the archives of their thousands of market research booklets and create their own projects based on the information the project has.

One of the goals of Digital Humanities is to Publish and share cultural data. By doing this researcher and the public can grow their knowledge and interdisciplinary scholarships.

It shares cultural data due to the time span the project focuses on from 1935-1965. Back during these times, marketing and overall life were very different. Researchers in marketing have access to these publications to look at the data, create new knowledge, and fix paradigmatic shifts.