This website shows the similarities and differences between the disciplines of Marketing and Digital Humanities. Both disciplines use specific methods to strengthen their cause, and some are very similar or exactly the same to each other.

Market Research & American Businesss 1935-1965, project focuses providing the marketing material for reserchers to use to grow their interdisplary scholorship.

They offer the following material,

• Proposals
• pilot studies
• reports
• memorandums
• letters
• supporting material

The project also allows reserchers to have access to different methods,

• Interviews
• Focus groups
• Case study
• A/B testing
• Questionaire
• Diary Study
• Consultation

These methods relate to digital humanities because they can collect data from people and scholars. For example, focus group methods can benefit both a marketing discipline and digital humanities; they can gather information about individuals’ experiences, opinions, and possible interactions with digital humanities platforms. Another explanation of the crossover between the two could be A/B testing; marketing compares two different images or ads to a selected group of people to see which performs better. Digital Humanities are also able to use this method to help optimize their websites, for example, bytesting two different layouts of a digital archive search page to see which scholars believe to be more search efficient.