In marketing, a key component to being successful is to know who your audience is as well am having good brand constancy. This also aligns with digital humanities due to the fact that you want to preserve culture as well as keeping their reputation positive. As said by college professor Mary Balkun, “In Digital Marketing, demographics are used to better understand prospective customers and to effectively reach a targeted audience. Through demographics data, strategies are developed to utilize popular social media platforms to get the right message to the right group of people.” From a social media perspective, using demographic data can help deliver the right message to the right audience.
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