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Marketing & DHM

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Search Engine Optimization

One tool that I saw both digital humanities and marketing use is SEO (Search Engine Optimization). This is the process of helping to improve a company’s website, structure and visibility. The end goal is essentially helping companies get customers to their website without paying for ads.

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Introduction to Digital humanities is the interdisciplinary study that has people engage with digital tools to analyze anything in society, history and culture. The goal of my project today is to analyze the similarity between Digital Humanities and the Kellogg's brand marketing. I will apply the digital tools that I have learned in order to show the similarity between the two.

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