The primary goal of the project was to provide a visually engaging and accessible representation of daily life along the 13-mile stretch of Broadway. By collecting data from social media, location check-ins, and other sources, the team aimed to craft a narrative of how people live and interact with the city’s public spaces. The project ultimately aimed to turn big data into a storytelling tool that could be understood and appreciated by everyone to offer a new way for the public to see and experience urban spaces. This aligns with DH’s emphasis on democratizing data and making complex information more understandable and engaging to the general public. The data is presented in a visually appealing and interactive format which meets the DH goals of accessibility. The project aims to create interactive and visually compelling data displays that allow viewers to explore and experience the energy of Broadway in an intuitive way. By turning complex data into engaging visuals, the goal is to make information about Broadway’s daily life accessible and immersive.
The project does not specify their audience, although, the complexity of the data and visual presentation suggest it is intended for an older, more data-literate audience, likely including data scientists and artists.

