Values

Advertising America language statement:

“Editorial decisions relating to J. Walter Thompson: Advertising America have been made with great care, consideration and sensitivity. At AM, our commitment to diversity, equity and inclusion is embedded in everything we do. Due to the age and nature of this material, some items may reflect outdated, biased and offensive views, and terminology that we would no longer deem acceptable may be found within the digitised sources. This includes offensive language and othering stereotypes directed towards underrepresented communities. It may also include upsetting descriptions – and occasionally images – of graphic violence, which have been preserved for their historical significance.”


The value of diversity is also present, as digital marketing attempts to create diversified tools that will reach a variety of customers in hopes of gaining customer loyalty. Digital humanities prioritizes inclusive content and a push for diversity. This allows for multiple perspectives in the field, resulting in richer discussions and higher engagement.