For project 1 in Fall 2024 DHM 280 at West Chester University, the context is connecting the field of digital marketing to goals and values of digital humanities, using my chosen publication and digital project. Digital marketing and digital humanities may seem like distinct fields, but they share a fundamental connection in their reliance on digital tools and data analysis. The project chosen is Advertising America, from the J Walter Thompson Company, where archives of print advertisements dating back to as early as the 1940s are stored. The publication I chose is IOPScience: Characteristics of the digital marketing advantages and disadvantages. The information given in this article explores narratives, trends, and audience engagement, and together highlight how technology shapes our understanding of culture and commerce.