J. Walter Thompson Advertising America is one of the worlds oldest and largest advertising agencies. One of their main customers being Kodak, the project chosen provides imaging of screen stills and storyboards which then are created into film or video ads. These stills and storyboards have become a part of digital marketing through its digitization and online presentation. Turning historical advertising materials into digital assets. These are digital tools and assets to preserve, analyze, and share materials supporting digital humanities.

Kodak Screen Stills and Storyboards is the project I chose to study which was created in 1982. J. Walter Thompson turned historical ad matericals into digital assets which is now provided in the digital archive. These stills were produced by S. August, J. Maraz, and, J. Wells, they presented their storyboards in New York to then be created into advertisements and commercials.