This project explores the intersection between digital marketing and digital humanities through the analysis of the Kodak Screen Stills and Storyboards digital archive. The study draws connections between the two disciplines by examining shared goals such as audience engagement, common values like brand identity and authenticity, and the use of overlapping digital tools, including Storyboarding. his overlap demonstrates that interdisciplinary collaboration is not only possible but profitable in a broader sense—expanding access, enhancing content value, and creating new ways to connect people with both commercial and cultural narratives.

Photos taken on Kodak cameras taken from the Kodak Instagram