In digital marketing, a key value is brand consistency and identity and this is also seen in digital humanities. Brands want to create a coherent image, something recognizable to build a relationship with their audience. This value closely aligns with digital humanities role in preserving culture and authenticity of a brand. Therefore keeping their image recognizable throughout the years. Just as marketers carefully maintain a brand’s visual and narrative identity to communicate meaning clearly, digital humanists strive to preserve the authentic context and original intent of historical materials like the Kodak stills and storyboards