Audience Engagement

The primary goal of this project is that Kodak wanted to appeal to a larger audience. They wanted to capture attention of consumers in between Kodak and other brands and make them choose Kodak. Specfically, the storyboard I chose was a holiday ad to make thoes shopping for the holiday seaon purchase a Kodak product. This is also closely aligned with digital humanities, which is to make cultural, historical, or scholarly content accessible and engaging to diverse publics. Both disciplines prioritize creating content, ads, and experiences that resonate with the consumer and audience.

The Kodak stills and storyboards project I chose conveys the goal of the publication as well as it is meant to explore the edge of contemporary advertising dynamics.