What is Marketing?
The act of acquiring, satisfying and retaining customers (wikipedia).
Marketing studies:
- consumers
- brands
- advertising
- social media
- buying behavior
Marketing asks questions like:
- Why do people buy certain products?
- How do companies influence consumers?
- How do digital platforms affect purchasing decisions?
Marketing uses:
- digital analytics tools
- data analytics
- social media metrics
- market research
- consumer surveys
Marketing connects to our culture by:
- studying trends
- responding to social movements
- shaping how products are presented to society
- leading to business growth and the improvement of consumers’ lives (WCU Department of Marketing)
Popular marketing campaigns:
What is Digital Humanities?
An interdisciplinary field that uses digital tools to study human culture.
DH involves:
- Databases
- Computational analysis
- Digital archives
- Visualization tools
- Software programs
DH studies:
- Art
- Media
- Language
- History
- Online culture