{"id":24,"date":"2025-09-16T14:16:37","date_gmt":"2025-09-16T14:16:37","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/?p=24"},"modified":"2025-09-29T22:27:00","modified_gmt":"2025-09-29T22:27:00","slug":"expert-publication-for-digital-humanities-and-marketing","status":"publish","type":"post","link":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/uncategorized\/expert-publication-for-digital-humanities-and-marketing\/","title":{"rendered":"Publication"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lee, Heejun.\u00a0<em>Digital Advertising: Present and Future Prospects\u202f: International Journal of Advertising: Vol 39 , No 3 &#8211; Get Access<\/em>, 25 July 2019, www.tandfonline.com\/doi\/full\/10.1080\/02650487.2019.1642015.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><span style=\"text-decoration: underline;\">&#8220;New digital technologies have dramatically changed the way firms communicate and interact with consumers via digital media. In this digital era, what does the future of advertising look like? How can scholars enhance research on digital advertising? And how can firms and agencies maximize their return on advertising?&#8221;<\/span><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"> This quote above highlights the pure importance of digital technologies and how they have transformed communication between firms and customers. It also expresses the great change that has occurred over the last few years. Not just advertising in the newspaper, etc but putting up digital adds, commercials and much more seems to be the new way of marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-content\/uploads\/2025\/09\/image-4-1024x576.png\" alt=\"\" class=\"wp-image-113\" srcset=\"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-content\/uploads\/2025\/09\/image-4-1024x576.png 1024w, https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-content\/uploads\/2025\/09\/image-4-300x169.png 300w, https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-content\/uploads\/2025\/09\/image-4-768x432.png 768w, https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-content\/uploads\/2025\/09\/image-4-1536x864.png 1536w, https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-content\/uploads\/2025\/09\/image-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee, Heejun.\u00a0Digital Advertising: Present and Future Prospects\u202f: International Journal of Advertising: Vol 39 , No 3 &#8211; Get Access, 25 July 2019, www.tandfonline.com\/doi\/full\/10.1080\/02650487.2019.1642015.\u00a0 &#8220;New digital technologies have dramatically changed the way firms communicate and interact with consumers via digital media. In this digital era, what does the future of advertising look like? How can scholars [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":3,"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":115,"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/posts\/24\/revisions\/115"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/SBMarketing\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}