{"id":24,"date":"2025-09-16T02:32:13","date_gmt":"2025-09-16T02:32:13","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/Pooks\/?page_id=24"},"modified":"2025-09-29T23:32:02","modified_gmt":"2025-09-29T23:32:02","slug":"publication","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/Pooks\/publication\/","title":{"rendered":"Publication"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\" style=\"margin-top:0;margin-bottom:0\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns alignfull is-style-section-2 is-layout-flex wp-container-core-columns-is-layout-09053e17 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Delen, D., &amp; Ram, S. (2018). Research challenges and opportunities in business analytics.&nbsp;<em>Journal of Business Analytics<\/em>,&nbsp;<em>1<\/em>(1), 2\u201312. https:\/\/doi.org\/10.1080\/2573234X.2018.1507324<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">&#8220;<a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/2573234X.2018.1507324#abstract\" data-type=\"link\" data-id=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/2573234X.2018.1507324#abstract\">There are plenty of definitions proposed for business analytics \u2013 some of them focus on the scope\/coverage\/problem, some on the nature of the data, and some concentrate on the enabling methods and methodologies. The common denominator of all of these definitions is that business analytics is the encapsulation of all mechanisms that help convert data into actionable insight for better and faster decision-making. Although the name is new, its purpose has been around for several decades, characterised under different labels. Largely driven by the need in the business world, business analytics has become one of the most active research areas in academics and in industry\/practice.<\/a>&#8220;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:734px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-block-cover__image-background wp-image-26 size-large\" alt=\"\" src=\"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-content\/uploads\/2025\/09\/publicationimage2-1024x683.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-content\/uploads\/2025\/09\/publicationimage2-1024x683.webp 1024w, https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-content\/uploads\/2025\/09\/publicationimage2-300x200.webp 300w, https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-content\/uploads\/2025\/09\/publicationimage2-768x512.webp 768w, https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-content\/uploads\/2025\/09\/publicationimage2-1536x1024.webp 1536w, https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-content\/uploads\/2025\/09\/publicationimage2-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#5894ae\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Delen, D., &amp; Ram, S. (2018). Research challenges and opportunities in business analytics.&nbsp;Journal of Business Analytics,&nbsp;1(1), 2\u201312. https:\/\/doi.org\/10.1080\/2573234X.2018.1507324 &#8220;There are plenty of definitions proposed for business analytics \u2013 some of them focus on the scope\/coverage\/problem, some on the nature of the data, and some concentrate on the enabling methods and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":5,"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":133,"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/pages\/24\/revisions\/133"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/Pooks\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}