{"id":21,"date":"2026-02-10T18:35:08","date_gmt":"2026-02-10T18:35:08","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/?page_id=21"},"modified":"2026-02-26T16:27:58","modified_gmt":"2026-02-26T16:27:58","slug":"values","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/values\/","title":{"rendered":"Values"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The major value Kodak aimed to promote is accessibility through leveling the playing field for all aspiring photographers\/individuals who wanted to access the previously niche field of taking photos. This turned photography into a form of preservation of ordinary life as well as major events, and let images redefine how families remember themselves.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"980\" src=\"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-content\/uploads\/2026\/02\/image-12.png\" alt=\"\" class=\"wp-image-113\" style=\"width:360px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-content\/uploads\/2026\/02\/image-12.png 980w, https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-content\/uploads\/2026\/02\/image-12-300x300.png 300w, https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-content\/uploads\/2026\/02\/image-12-150x150.png 150w, https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-content\/uploads\/2026\/02\/image-12-768x768.png 768w, https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-content\/uploads\/2026\/02\/image-12-850x850.png 850w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">DH also highly values accessibility and archiving, ensuring tools and cultural materials are available for everyone. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the J. Walter Thompson project, the accessibility is made concrete: anyone can view Kodak&#8217;s Naming Committee Review and their Christmas Spot Guidelines. These materials are not only accessible but also preserved at Duke University in their archives for future study.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When considering McCullough&#8217;s publication, she emphasizes accessibility by discussing how Kodak used advertisements in newspapers and magazines to reach broad audiences. By focusing on accessibility, Kodak&#8217;s work mirrors a core DH value: making cultural artifacts available for all to explore and learn from.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The major value Kodak aimed to promote is accessibility through leveling the playing field for all aspiring photographers\/individuals who wanted to access the previously niche field of taking photos. This turned photography into a form of preservation of ordinary life as well as major events, and let images redefine how families remember themselves. DH also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":8,"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/pages\/21\/revisions\/182"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/OYDesign\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}