One major goal of modern sports broadcasting is helping audiences better understand games. FiveThirtyEight does this by translating complex statistics into readable charts and predictions. Instead of simply reporting scores, it explains probability, trends, and patterns.
Frandsen argues that digital media pushes sports broadcasters to rethink how they communicate with audiences. The goal becomes not just delivering content, but engaging viewers across platforms and making information more interactive.
Digital Humanities shares similar goals. DH uses digital tools to make cultural research more accessible and understandable to broader audiences. Just like FiveThirtyEight simplifies advanced statistics, DH projects simplify large amounts of historical or cultural data.