Frandsen (2012) — Sports broadcasting, journalism and the challenge of new media
- Author: Kirsten Frandsen
- Published in: MedieKultur: Journal of Media and Communication Research (2012)
The article “Sports broadcasting, journalism and the challenge of new media” by Kirsten Frandsen analyzes how traditional sports broadcasters are forced to adapt to digital platforms and online media. Frandsen explains that digital media changes not only how sports are covered, but also the roles of journalists and the ways audiences interact with content online. The article uses a case study of a broadcaster’s use of blogs to show that digital platforms fundamentally alter storytelling and audience engagement in sports media. This supports the idea that digital tools and online methodologies are reshaping Sports Broadcasting, just as Digital Humanities uses digital tools to interpret cultural content. Therefore, the transformation described in this article connects to the broader argument that modern sports broadcasting shares digital methods and goals with Digital Humanities.
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