{"id":22,"date":"2026-02-10T18:35:31","date_gmt":"2026-02-10T18:35:31","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/?page_id=22"},"modified":"2026-03-02T03:03:16","modified_gmt":"2026-03-02T03:03:16","slug":"evaluation","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/evaluation\/","title":{"rendered":"Evaluation"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>The relationship between marketing and Digital Humanities shows that interdisciplinary collaboration is both useful and meaningful. Marketing focuses on understanding audiences and shaping public perception through research and branding, while Digital Humanities focuses on preserving and analyzing cultural materials using digital tools. In the case of the J. Walter Thompson work with the United States Marine Corps, marketing created advertisements, research studies, and interview data that can now be studied as historical and cultural artifacts. Digital Humanities makes it possible to analyze how identity and messaging changed over time. Because of this, collaboration between the two disciplines is valuable\u2014it helps us see marketing not just as business strategy, but as part of cultural history.<br><br><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The relationship between marketing and Digital Humanities shows that interdisciplinary collaboration is both useful and meaningful. Marketing focuses on understanding audiences and shaping public perception through research and branding, while Digital Humanities focuses on preserving and analyzing cultural materials using digital tools. In the case of the J. Walter Thompson work with the United States [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":3,"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":81,"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/pages\/22\/revisions\/81"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/HOOTS\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}