{"id":20,"date":"2026-02-10T18:34:29","date_gmt":"2026-02-10T18:34:29","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/?page_id=20"},"modified":"2026-02-26T02:05:49","modified_gmt":"2026-02-26T02:05:49","slug":"tools-methods","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/tools-methods\/","title":{"rendered":"Digital Tools &amp; Methods Analysis"},"content":{"rendered":"\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Tool used in Project: <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:31px;font-style:normal;font-weight:700\">Image Averaging <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-32-1024x683.png\" alt=\"\" class=\"wp-image-163 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-32-1024x683.png 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-32-300x200.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-32-768x512.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-32-850x567.png 850w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-32.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">What is Image Averaging: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">A computational technique<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Combines multiple images into one composite image<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Identifies recurring visual patterns<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Highlights similarities across subjects<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 56%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Image averaging in project: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Collected influencer profile images<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Digitally layered them together<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Generated an averaged composite face<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Revealed standardized appearance patterns<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-1024x593.png\" alt=\"\" class=\"wp-image-236 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-1024x593.png 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-300x174.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-768x445.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-1536x890.png 1536w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-2048x1187.png 2048w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-25-at-6.51.25-PM-850x493.png 850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Instead of describing influencer trends subjectively, the project&nbsp;<strong>visualized the pattern through data.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">What this revealed: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Influencer appearance is not fully organic<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Algorithm systems amplify certain facial structures<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Beauty standards are reinforced through digital visibility<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Cultural identity becomes shaped by platform systems<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Tool Compatibility to Digital Humanities <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Could This Tool Be Used in Digital Humanities?<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Yes<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:49% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-45-1024x683.png\" alt=\"\" class=\"wp-image-237 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-45-1024x683.png 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-45-300x200.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-45-768x512.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-45-850x567.png 850w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-45.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Image averaging could be used to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Analyze historical portrait trends<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Study representation in film or media<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Examine racial or gender visual patterns<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Track visual shifts across time periods <\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Digital Humanities could apply the same computational method to study cultural imagery beyond marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Judgment<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Tool Compatibility: Strong<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Image averaging is not a tool just for marketing.<br>It is a computational method that can produce cultural insight across disciplines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tool used in Project: Image Averaging Instead of describing influencer trends subjectively, the project&nbsp;visualized the pattern through data. What this revealed: Tool Compatibility to Digital Humanities Could This Tool Be Used in Digital Humanities? Yes Digital Humanities could apply the same computational method to study cultural imagery beyond marketing. Judgment&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":19,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":264,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/20\/revisions\/264"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/media?parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}