{"id":12,"date":"2026-02-10T18:33:14","date_gmt":"2026-02-10T18:33:14","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/?page_id=12"},"modified":"2026-02-26T17:31:46","modified_gmt":"2026-02-26T17:31:46","slug":"project","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/project\/","title":{"rendered":"Digital Project"},"content":{"rendered":"\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">&#8220;Influencer Ethnography Research Lab (IERLab)&#8221;<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 51%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">About this project: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Research done in 2022 by Curtain University (Bentley WA, Australia) summer intern named Bobae Bak<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Studied 9 popular short, long, and livestream videos \n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Videos taken from the Silicon Valley and East Asian region<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Research did not state when concluded, but website does not seem updated recently <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:700\">Studied: \n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">social media influencers<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">digital platforms&nbsp;(top 3 genres from each)<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:400\">algorithm recommendation systems&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"788\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-35.png\" alt=\"\" class=\"wp-image-169 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-35.png 788w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-35-300x300.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-35-150x150.png 150w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-35-768x768.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:32px\">What is an influencer?<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\">\u201cAn influencer is a person or group that has the ability to influence the behaviour or opinions of others on digital platforms.&#8221;               <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">  &#8211; (<a href=\"https:\/\/bobaebak.github.io\/howplatformsseeinfluencers\/showcase.html\/\">Bobae Bak<\/a>)<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"643\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-16.jpeg\" alt=\"\" class=\"wp-image-171 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-16.jpeg 1000w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-16-300x193.jpeg 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-16-768x494.jpeg 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-16-850x547.jpeg 850w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"font-size:32px\">            Platforms studied:<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:55% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-26-1024x683.png\" alt=\"\" class=\"wp-image-143 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-26-1024x683.png 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-26-300x200.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-26-768x512.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-26-850x567.png 850w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-26.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\" style=\"font-size:32px\">What this project asks:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>What does the \u201caverage influencer\u201d look like?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Do platforms promote certain appearances more than others?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>How do algorithms shape cultural perception?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">What work did the researchers do? <\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-16-at-10.12.50-PM-1-1024x536.png\" alt=\"\" class=\"wp-image-91 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-16-at-10.12.50-PM-1-1024x536.png 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-16-at-10.12.50-PM-1-300x157.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-16-at-10.12.50-PM-1-768x402.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-16-at-10.12.50-PM-1-1536x804.png 1536w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-16-at-10.12.50-PM-1-2048x1072.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">They used digital tools to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Capture influencer images<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Crop facial features<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Average multiple images together <\/li>\n\n\n\n<li class=\"has-medium-font-size\">Smooth textures <\/li>\n\n\n\n<li class=\"has-medium-font-size\">Build 27 human-like 3D virtual faces<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Results: <\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:57% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-17-1024x572.jpeg\" alt=\"\" class=\"wp-image-172 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-17-1024x572.jpeg 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-17-300x167.jpeg 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-17-768x429.jpeg 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-17-850x474.jpeg 850w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-17.jpeg 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Diversity becomes reduced through ranking systems<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Platforms promote similar types of faces<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Algorithms reinforce specific beauty standards<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"font-size:25px;font-style:normal;font-weight:700\">Importance: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">platforms shape culture <\/li>\n\n\n\n<li class=\"has-medium-font-size\">Viewers form perceptions based on what algorithms show them<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Influencer culture is not fully organic&nbsp;\n<ul class=\"wp-block-list\">\n<li>its shaped by technology <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Influencer Ethnography Research Lab (IERLab)&#8221; What is an influencer? \u201cAn influencer is a person or group that has the ability to influence the behaviour or opinions of others on digital platforms.&#8221; &#8211; (Bobae Bak) Platforms studied: What work did the researchers do? Results: Importance:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":13,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":266,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/12\/revisions\/266"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}