{"id":10,"date":"2026-02-10T18:32:44","date_gmt":"2026-02-10T18:32:44","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/?page_id=10"},"modified":"2026-02-24T17:34:07","modified_gmt":"2026-02-24T17:34:07","slug":"discipline","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/discipline\/","title":{"rendered":"Marketing &amp; Digital Humanities"},"content":{"rendered":"\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">What is Marketing? <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">&nbsp;The act of acquiring, satisfying and retaining customers&nbsp;(<a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer\">wikipedia<\/a>).<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 36%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Marketing studies: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">consumers<\/li>\n\n\n\n<li class=\"has-medium-font-size\">brands<\/li>\n\n\n\n<li class=\"has-medium-font-size\">advertising<\/li>\n\n\n\n<li class=\"has-medium-font-size\">social media<\/li>\n\n\n\n<li class=\"has-medium-font-size\">buying behavior<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Marketing asks questions like: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Why do people buy certain products?<\/li>\n\n\n\n<li class=\"has-medium-font-size\">How do companies influence consumers?<\/li>\n\n\n\n<li class=\"has-medium-font-size\">How do digital platforms affect purchasing decisions?<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Marketing uses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">digital analytics tools<\/li>\n\n\n\n<li class=\"has-medium-font-size\">data analytics<\/li>\n\n\n\n<li class=\"has-medium-font-size\">social media metrics<\/li>\n\n\n\n<li class=\"has-medium-font-size\">market research<\/li>\n\n\n\n<li class=\"has-medium-font-size\">consumer surveys<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22-683x1024.png\" alt=\"\" class=\"wp-image-133 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22-683x1024.png 683w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22-200x300.png 200w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22-768x1152.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22-300x450.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22-850x1275.png 850w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-22.png 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">Marketing connects to our culture by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">studying trends <\/li>\n\n\n\n<li class=\"has-medium-font-size\">responding to social movements <\/li>\n\n\n\n<li class=\"has-medium-font-size\">shaping how products are presented to society<\/li>\n\n\n\n<li class=\"has-medium-font-size\">leading to business growth and the improvement of consumers\u2019 lives <a href=\"https:\/\/www.wcupa.edu\/business-PublicManagement\/marketing\/\">(WCU Department of Marketing)<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Popular marketing campaigns: <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" data-id=\"59\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-9.png\" alt=\"\" class=\"wp-image-59\" style=\"width:505px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-9.png 750w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-9-300x120.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"360\" data-id=\"62\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-11.png\" alt=\"\" class=\"wp-image-62\" style=\"width:319px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-11.png 695w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-11-300x155.png 300w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQHEs0mblKXTXw\/article-cover_image-shrink_720_1280\/article-cover_image-shrink_720_1280\/0\/1714697743958?e=2147483647&amp;v=beta&amp;t=VgYu8N8xypLydaTuTF5kfRL51_jovVIykm5OqyDVabA\" alt=\"In this week's Brand Spotlight: Rhode (skincare)\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"61\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-10.png\" alt=\"\" class=\"wp-image-61\" style=\"width:461px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-10.png 1024w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-10-300x169.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-10-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">What is Digital Humanities?<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">An interdisciplinary field that uses digital tools to study human culture. <\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:44% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23-683x1024.png\" alt=\"\" class=\"wp-image-137 size-full\" srcset=\"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23-683x1024.png 683w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23-200x300.png 200w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23-768x1152.png 768w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23-300x450.png 300w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23-850x1275.png 850w, https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-content\/uploads\/2026\/02\/image-23.png 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">DH involves: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Databases<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Computational analysis<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Digital archives<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Visualization tools<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Software programs<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\">DH studies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Art<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Media<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Language<\/li>\n\n\n\n<li class=\"has-medium-font-size\">History<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Online culture<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Marketing? &nbsp;The act of acquiring, satisfying and retaining customers&nbsp;(wikipedia). Marketing connects to our culture by: Popular marketing campaigns: What is Digital Humanities? An interdisciplinary field that uses digital tools to study human culture.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":14,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/pages\/10\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/ESchaubMarketing\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}