{"id":13,"date":"2025-09-16T15:17:24","date_gmt":"2025-09-16T15:17:24","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/?page_id=13"},"modified":"2025-09-27T23:29:23","modified_gmt":"2025-09-27T23:29:23","slug":"6-goals-from-discipline-that-align-with-dh-goals","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/6-goals-from-discipline-that-align-with-dh-goals\/","title":{"rendered":"Goals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The marketing goal of White Castle was to increase sales. One way they attempted that was with an appeal to an international audience through a large number of specialized ads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">White Castle put together separate ads for American and Hispanic radio, so the marketers could speak more directly to the target customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite both of the advertisements&#8217; copy being in English, the names and content is swapped to better match each audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This goal relates to digital humanities because a main focus of DH is to analyze cultural behaviors across different communities, which is what marketers needed to do to build these ads properly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"649\" data-id=\"55\" src=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Hispanic-Radio.jpg\" alt=\"\" class=\"wp-image-55\" style=\"width:223px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Hispanic-Radio.jpg 500w, https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Hispanic-Radio-231x300.jpg 231w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"644\" data-id=\"57\" src=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Hispanic-Script.jpg\" alt=\"\" class=\"wp-image-57\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Hispanic-Script.jpg 500w, https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Hispanic-Script-233x300.jpg 233w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"653\" data-id=\"58\" src=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/American-Radio.jpg\" alt=\"\" class=\"wp-image-58\" style=\"width:227px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/American-Radio.jpg 500w, https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/American-Radio-230x300.jpg 230w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"645\" data-id=\"59\" src=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/American-Radio-Script.jpg\" alt=\"\" class=\"wp-image-59\" style=\"width:316px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/American-Radio-Script.jpg 500w, https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/American-Radio-Script-233x300.jpg 233w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing goal of White Castle was to increase sales. One way they attempted that was with an appeal to an international audience through a large number of specialized ads. White Castle put together separate ads for American and Hispanic radio, so the marketers could speak more directly to the target customer. Despite both of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":6,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":133,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages\/13\/revisions\/133"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}