{"id":10,"date":"2025-09-16T15:16:56","date_gmt":"2025-09-16T15:16:56","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/?page_id=10"},"modified":"2025-09-27T00:42:52","modified_gmt":"2025-09-27T00:42:52","slug":"3-digital-project-relevant-to-that-discipline","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/3-digital-project-relevant-to-that-discipline\/","title":{"rendered":"Digital Project"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jwtadvertisingamerica.amdigital.co.uk\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-3-color\">J. Walter Thompson Advertising America<\/mark><\/a> is a digital database of advertising and marketing projects of the past. These archives go back as far as 1887. One of their projects showcases a <a href=\"https:\/\/www.jwtadvertisingamerica.amdigital.co.uk\/Documents\/Detail\/creative-presentation-white-castle-what-you-create-1999-dec.-9\/4905702?item=4905723&amp;sessionId=&amp;sessionENC=3fAXRKs0pbWWuzJn1UUZCPewQleZjFY46dxcCkHtb%2fow9Zzuz3%2bmp3DGCun5Pc1Im%2b%2fMYfGVpxZ7irHztI08Wmtik819Ei3EVgFzisgzhqA%3d&amp;returnURL=https%3a%2f%2fwww.jwtadvertisingamerica.amdigital.co.uk%2fDocuments%2fDetail%2fcreative-presentation-white-castle-what-you-create-1999-dec.-9%2f4905702%3fitem%3d4905723&amp;JWTtoken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ0eXAiOiJFeHQiLCJkYXRhIjp7IldlYnNpdGVLZXkiOiJqd3RhZHZlcnRpc2luZ2FtZXJpY2EiLCJPcmdhbmlzYXRpb25JZCI6IjE5MjIxIiwiT3JnYW5pc2F0aW9uTmFtZSI6Ildlc3QgQ2hlc3RlciBVbml2ZXJzaXR5IiwiQWNjZXNzVHlwZSI6IkZ1bGwiLCJXZWJzaXRlSWQiOiI4NyJ9LCJleHAiOjE3NTg5MjY1NDksIm9pZCI6MTkyMjF9.d7nLWWkuoKxrw1Y_DFV7GMIU0TmIBwqn_msWmMMGXH0\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-3-color\">creative presentation<\/mark><\/a> displaying potential advertisements for White Castle in 1999. These range from television commercials, to radio ads, to mock storyboards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The image shown below is an example of a poster ad, with the goal of diminishing other burger joints who have larger portions but still don\u2019t taste as good as White Castle.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"663\" src=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/White-Castle-Poster-Ad.jpg\" alt=\"\" class=\"wp-image-33\" style=\"width:323px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/White-Castle-Poster-Ad.jpg 500w, https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/White-Castle-Poster-Ad-226x300.jpg 226w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The following image is an example of a storyboard, which is a tool used in the beginning stages of commercial development. The 12 illustrations represent different scenes in a potential White Castle television ad. Throughout the project there are several of these storyboards shown, oftentimes displaying similar themes with a minuet change in execution.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"500\" src=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Storyboard.jpg\" alt=\"\" class=\"wp-image-80\" style=\"width:557px;height:auto\" srcset=\"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Storyboard.jpg 668w, https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-content\/uploads\/2025\/09\/Storyboard-300x225.jpg 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>J. Walter Thompson Advertising America is a digital database of advertising and marketing projects of the past. These archives go back as far as 1887. One of their projects showcases a creative presentation displaying potential advertisements for White Castle in 1999. These range from television commercials, to radio ads, to mock storyboards. The image shown [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":11,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/pages\/10\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/Bugbee\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}