{"id":16,"date":"2026-09-14T18:16:36","date_gmt":"2026-09-14T18:16:36","guid":{"rendered":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/?page_id=16"},"modified":"2026-09-23T15:22:52","modified_gmt":"2026-09-23T15:22:52","slug":"publication","status":"publish","type":"page","link":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/publication\/","title":{"rendered":"Publication"},"content":{"rendered":"\n<p class=\"has-x-large-font-size wp-block-paragraph\">&#8220;Work-related social media use: The mediating role of social media communication self-efficacy&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">European Management Journal, Volume 40, Issue 1, February 2022 <br>Co-written by Kaisa Pekkala and Ward can Zoonen of the University of Jyv\u00e4skyl\u00e4 in Finland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0263237321000499\">Abstract<\/a>:<br>Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are considered credible sources of information and have significant importance for how stakeholders, such as potential customers and future employees, perceive the organization. Therefore, employees\u2019 ability to communicate about their work on social media has become a competitive advantage both for individual employees and for their organizations, especially in the professional\u00a0service sector. Hence, understanding the role of employees\u2019 ability to use these social media professionally is crucial for understanding the communicative behaviors of contemporary knowledge workers. In this study, we draw on\u00a0social cognitive theory and focus on the antecedents and consequences of self-efficacy in individuals\u2019 work-related communication on social media. The results show that perceived organizational commitment, clarity of communicative role, social media training, and\u00a0prior experience with social media serve as antecedents of communication self-efficacy and subsequent work-related communication on social media. Thus, organizations and particularly management, have several aspects directly within the scope of their control that may aid employees in engaging in the professional use of social media. The paper contributes to the literature on employees\u2019 communication behavior and provides important and actionable insights for management and the development of human resources.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.lut.fi\/sites\/default\/files\/styles\/profile_image_2x\/public\/profiles\/Kaisa_Pekkala_21126174_1690585621.jpg.webp?itok=d-vLvTTy\" alt=\"Kaisa Pekkala\" style=\"width:274px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/www.jyu.fi\/sites\/default\/files\/styles\/1_1_300px\/public\/profiles\/Ward_van_Zoonen_280b6de18791b7b87b4a7541033ed5cc_1777883535.jpg?h=fbf7a813&amp;itok=YmCcCtPn\" alt=\"Ward van Zoonen\" style=\"width:271px;height:auto\" title=\"Ward van Zoonen\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Work-related social media use: The mediating role of social media communication self-efficacy&#8221; European Management Journal, Volume 40, Issue 1, February 2022 Co-written by Kaisa Pekkala and Ward can Zoonen of the University of Jyv\u00e4skyl\u00e4 in Finland. Abstract:Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/pages\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":4,"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/pages\/16\/revisions\/50"}],"wp:attachment":[{"href":"https:\/\/classprojects.digitalwcu.org\/ATSoc\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}